Overview

Vision

Our vision at the Gerald R. Ford International Airport is to be the leader in air travel into and out of Michigan.

Mission

Getting there is better here.

Our mission is to help every one of our customers travel safely, comfortably, and stress-free from our airport.

Values

SOARING

Safety, Our Customers, Accountability, Respect, Integrity, New Ideas, Growth

Logo

Primary Logo

The logo is designed to be used with the combined elements to create one logo.

No other combination, or form should be used, i.e. separating the letters or stacking the elements in ways not shown here.

Logo File

The white logo is to be used on dark backgrounds where elements of the colored logo would become unclear.

Logo File

Safe Zone

To ensure clarity of the logo, please leave the appropriate space around the logo as shown here.

Logo Misuse

Always use the correctly colored logo for the purpose: the colored logo should not be used on dark backgrounds, and the white logo should not be used on light backgrounds.

Colors

Primary Colors

Hex: #2C5B9B

RGB: 44, 91, 155

Hex: #4481C2

RGB: 68, 129, 194

Hex: #67B0E5

RGB: 103, 176, 229

Hex: #A3D5F7

RGB: 163, 213, 247

Color Usage

The Gerald R. Ford International Airport primary color palette consists of a blue gradient. The majority of color used in materials for the Airport should be in these colors.

Take note of the Primary colors. The Gerald R. Ford International Airport logo should be reproduced in the speciﬁc primary colors wherever possible, with gray #6B6E6E for the text. If readability is an issue, the logo may be used in white. Never reproduce the logo in any other colors other then the primary colors you see shown here.

Secondary Colors

Hex: #6FCAD2

RGB: 111, 202, 210

Hex: #7FBD74

RGB: 127, 189, 116

Hex: #DDA858

RGB: 221, 168, 88

Hex: #C3773D

RGB: 195, 119, 61

Hex: #B44935

RGB: 180, 73, 53

Hex: #000000

RGB: 0, 0, 0

Hex: #6B6E6E

RGB: 107, 110, 110

Hex: #929496

RGB: 146, 148, 150

Hex: #B9BBBD

RGB: 185, 187, 189

Color Usage

The Gerald R. Ford International Airport secondary color palette consists of the colors listed above.

Secondary colors should be used as accents to the primary colors or where additional color is needed for clarity or stylistic variety. Secondary colors should never take up more than a combined 50% of any design or graphic.

Typography

Header & Body Font

Open Sans

Open Sans is the primary font for the Gerald R. Ford International Airport Brand. You can use varying weights in design layouts to differentiate between headings, subheads, body copy, numbering etc.

Imagery

Photography

Usage

Photography should highlight the airport’s campus and the greater Grand Rapids area.

Icons

Usage

Icons should be monochromatic and simple in design. The secondary color palette may be used for icons to contrast from the main color palette.

Messaging / Voice

Messaging

Getting there is better here.

At the Gerald R. Ford International Airport, we strive to take the stress out of flying for every customer. We value our customers’ time, are focused on their safety, and are working to make flying out of our airport as comfortable and cost-effective as possible.

Voice

The Gerald R. Ford International Airport voice is friendly and conversational. Think of how you would talk with your friends and loved ones.