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January 19th 2024 | Written By Press Release | Share

Ford International Airport Promotes Nonstop Routes with The GRReat Billboard Hunt

Ford International Airport Promotes Nonstop Routes with The GRReat Billboard Hunt

Grand prize for contest includes a $300 flight voucher, apparel and more.

GRAND RAPIDS, Mich., January 19, 2024 – The Gerald R. Ford International Airport Authority, in collaboration with its marketing and advertising partner, Extra Credit Projects, has taken over billboards all around town—and wants you to find them all.

In a strategic effort to promote its 30+ nonstop destinations, the Airport Authority has launched The GRReat Billboard Hunt, a four-week event to encourage the community to embark on a quest to “find” all the destinations they can travel to nonstop from the Gerald R. Ford International Airport.

To join the experience, which runs from January 22nd through February 18th, download Goosechase from the app store. Create an account and use code "GRR2024" to access the event, where you can start completing missions. Each mission encourages participants to snap photos of billboards, from Atlanta to Washington D.C., to earn points and win prizes, including a $300 flight voucher, destination collection apparel, limited-edition Airport socks and more.

“We are utilizing traditional media in more nontraditional ways,” said Haley Abbas, marketing and communications manager for the Ford International Airport Authority. “Through this strategy, we’ve combined out-of-home advertising with a fun and creative interactive experience, connecting with our community while promoting our nonstop flights.”

To learn more about The GRReat Billboard Hunt, including contest rules, instructions, prizes and more, visit grr.org/jointhehunt.

About the Gerald R. Ford International Airport

The Gerald R. Ford International Airport is the second busiest airport in Michigan, serving business and leisure travelers with nonstop and connecting flights on six airlines. The Ford International Airport is managed and operated by the Gerald R. Ford International Airport Authority. For more information, visit www.flyford.org or follow the airport on Facebook, Twitter, LinkedIn and Instagram @FlyGRFord.

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Topics: Press Release, Airport Authority, Community